Gillette Syndrome When an individual or organization acts against its well-being, because of the requirements of its consciously-professed beliefs.
We see in the news that Gillette has taken a major hit, no doubt largely because of its infamous commercial accusing its natural customer base (people who shave) of being sinners against the new state religion of liberalism.
Why would they knowingly offend customers actual and potential? Because nowadays everyone is supposed to agree with feminism, which requires, inter alia, badmouthing men.
Business, especially big business, will always be conservative in the literal sense of supporting the existing order. Now that the public order is leftish, big business has to support the left because failing to do so will upset the public. Part of human nature is wanting to believe that your leaders know what’s best, so these days most people support leftism. Seeing leftism openly challenged upsets the public and possibly gets you a visit from the local lynch mob. Business can’t openly oppose the left.
But mankind’s instincts remain unchanged. They may tell you they support women’s rights, but most people still don’t like girly men or commercials which badmouth manliness.
Therefore Gillette finds itself in a situation we may call the Gillette Syndrome. Their beliefs require them to act in accordance with doctrines which hurt them. The same is true for many other businesses.
(Some businesses do profit from liberal madness. They’re in another category altogether.)
Business is not alone in that state. Christians, whites, and people who support traditional morality and social order are all in the same predicament. The left hates these people, but they have to go along with the left in order to avoid the SJW lynch mobs. Many of them accept the doctrines of the left, and go full Gillette.
But nobody has to remain stuck in the Syndrome. There are always creative ways to break out. Like its cousin from Stockholm, the Gillette Syndrome tells you to act against your best interests, but you don’t have to.