Holiness spirals are not first a search for status, although once they have got going, they do result in an arms race to see who is holiest among the Pharisees, thus of the highest moral and political rank, and thus least suitable as a scapegoat.
They are, first, a search for the proper constraints of true holiness upon conduct. Men are Fallen, and live in a Fallen, corrupt world; and they know it. They want to get holy; they want desperately to get ritually pure. Until they can honestly feel that they have done so, they will feel terrific anxiety, and thrash about in their predicaments like a bear in a trap.
When there is no established sacerdotal hierarchy that can authoritatively define the unquestionable constraints of holiness, and then offer men a way to get back within those constraints when they have strayed beyond their pale – that can give them a way to know that they have reached safe harbor – then men are going to push and push toward holiness however they can discern it according to their own best lights, without let or correction, and without possibility of any satisfactory completion of the search (because a forecondition of success for any search is a clear definition of success – such as can be authoritatively furnished to the searcher only by an incontrovertible authority). Anyone who disagrees with the notions of those who find that as a result of their personal quest for holiness they themselves are of the holiest sort then becomes a legitimate scapegoat in their eyes, and so a social enemy. There is then mutual repudiation and scapegoating of adversarial sectarians; mutual excommunication; schism; and, with the ensuing conflict of irreconcilable cults, civil war either hot or cold.