This is Gay Pride day, I gather. Or something. Somehow or other I encountered online today a Mercedes Benz commercial, extolling homosexuality and Mercedes vehicles – many other aspects of high end modernist taste appear in the ad, too. I won’t link to it. You can find it if you want to. It’s a gorgeous ad, I must say; impeccably done. If I was homosexual, I would find it wonderfully attractive.
But I’m not. So, I found it disgusting.
My immediate thought: “I guess Mercedes doesn’t want straight men to buy their stuff any more.”
Or live in modernist houses; or wear tight clothing.
That’s what will happen. Men flee from associating with anything that might possibly seem to impair their manhood.
Which is all good. Fine with me if Madison Avenue convinces almost all men to start hating tight suits and modernist architecture. That could only be good, despite the loss of Mercedes.
But, I hate to lose Mercedes, that bastion of automotive virtue.
It makes no sense to me. Why would a company that wants to succeed volunteer – indeed, go out of its way, at tremendous expense – to associate its products with something that 94% of men find more viscerally repulsive than raw feces?
There must be a death wish involved. I suppose that in his guts, and despite all his antic, desperate rationalizations, the inveterate sinner reckons and abhors his sinfulness, and in his horror wants to destroy it in the only way he understands: by destroying himself.
Oh well. Too bad about Mercedes. They made beautiful cars. But I shall never be able to look at them in the same way, or even consider buying one.